Give me a (HD) Voice
There are many things in our daily lives that we come to accept and have given up questioning as to why we tolerate it. From shoddy call centre service from credit card companies (“please press 1”, “please press # to listen to all your options again”, “sorry I didn’t understand that command, please call back goodbye”), short-changed at the below-average lunch place, (yes I still go!), no phone signal in the centre of the City to the daily bus driver who waits to see me running before he takes off for the next stop.
However, it looks like there’s a chance I can get my voice back when I read about Orange announcing it will be the first to offer mobile High Definition (HD) Voice for its customers in the UK – well a trial anyway with full nationwide roll-out due later in 2010
HD Voice offers sound quality that my concert-damaged ears can understand. As a company with offices across the globe and people I have to talk with people across different continents with varying accents, which can often be difficult to understand over the telephone. I accepted it for too long but now that issue is resolved when I’m able to use Nimbuzz, Yahoo or CommuniGate to speak with HD Voice clarity. However, often I’m stuck talking on a mobile with terrible-I’ve always put up with this – sound quality.
News that Orange is stepping ahead with HD Voice should send shudders down their competitor’s spines. There’s very little to differentiate one mobile service to another – they might tell us there is but really? However, HD voice on a mobile telephone that’s a huge differentiator for a device that is designed principally to talk.
As the baby boom generation go gently into retirement and their hearing deteriorates the offer of HD voice will be attractive. As too, will all the younger generation who have endured countless noise exploding concerts, nightclubs and iPod blasting music…HD voice must be and will be heard.
I’m a firm believer that HD Voice will herald a new era for mobile communications and a new standard for the telecoms industry – however, it’s that domino effect that companies such as Nimbuzz, Yahoo, Google, Skype and CommuniGate that herald change – let’s hope there are some other mobile carriers that will brave an HD world.
So if you want your voice heard come and meet with GIPS next month in Paris at the upcoming HD summit and hear the difference.







